Case Study

Xbox Support App

On-Console Support Experience for Xbox Users

Console Support App

Project Overview

The Xbox Support App brings comprehensive support resources directly to the console experience. This integrated solution allows players to access help content without leaving their game, with features like QR code sharing for mobile viewing, real-time service status updates, and intelligent topic organization.

Watch on YouTube: Xbox Support App Demo

Video Breakdown

0:00 – Introduction

Overview of the Xbox Support app's capabilities for both new and experienced users.

0:15 – Accessing Support

Multiple access points including the profile and system tab, home screen, and search functionality. Support content is personalized when signed in.

0:33 – Single Sourcing & QR Code

Support content is synchronized with support.xbox.com. Users can scan a QR code to read articles on another device while continuing to use the console.

1:03 – Reading Articles on Another Device

Detailed look at how to scan and read articles on your mobile device for convenience and multitasking.

1:13 – Status Notifications

The app surfaces Xbox Live status, account services, and live alerts to keep players informed about potential disruptions.

1:27 – Targeted Notifications

Banner messages appear based on account type or known issues, guiding users to helpful information.

1:39 – Help Topics

Support content is organized into categories such as account, billing, and games. Topics include billboards, subpages, and article groups.

1:58 – Content Customization & Search

Important content can be pinned. Articles are sorted alphabetically and searchable via the top nav.

2:11 – Summary of Features

Recap of convenience features: in-console access, mobile-friendly QR sharing, customization, and search.

2:24 – Additional Resources

Encouragement to view related videos and support tools across Xbox platforms.

Key Features

QR Code Sharing

Easily transfer support articles to your mobile device by scanning a QR code, allowing you to follow along on your phone while keeping your game on screen.

In-Game Overlay

Access support content without leaving your game using the in-game overlay, ensuring minimal disruption to your gaming experience.

Real-Time Updates

Get live service status updates and notifications about known issues affecting your gaming experience.

Intelligent Search

Quickly find solutions with our AI-powered search that understands natural language queries and suggests relevant support articles.

Status Notifications

Real-time updates about Xbox Live service status and known issues, keeping players informed about potential service interruptions.

Mobile Integration

Seamlessly continue reading support articles on your mobile device with a simple QR code scan, perfect for multi-tasking gamers.

Behind the Scenes

This video was built using a custom motion design pipeline in Adobe After Effects and Premiere Pro. Scenes were animated with layered compositions, precise timing markers, and keyframe easing. Color grading was tuned using waveform scopes to ensure consistency and clarity across dark UI elements. Voiceover syncing and audio balancing were handled in Premiere, blending SSML-enhanced Azure AI narration with music and ambient sound design for a polished, professional tone.

After Effects Layering

Layered Animation in AE

Color Grading in AE

Color Grading & Scope Balancing

Premiere Audio Mixing

Audio Mixing in Premiere

Impact & Results

35%

Reduced Support Calls

Through improved self-service

90%

User Satisfaction

For in-console support

45%

Faster Resolution

Compared to web-only support

30M+

Monthly Users

Across all Xbox consoles

Technical Details

The Xbox Support App was developed using industry-standard tools and technologies to create a seamless support experience.

Frontend

  • React Native
  • Xbox One XDK
  • Xbox Series X|S GDK

Backend

  • Azure Cosmos DB
  • Azure App Service
  • Azure CDN

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