Hellblade
Xbox Support

Hellblade Support Pages

Producer role supporting Ninja Theory's Hellblade series with game-specific help content

Project Overview

As a content producer at Xbox, I collaborated with PMs, writers, designers, and backend developers to deliver high-visibility support pages for Ninja Theory’s Hellblade franchise. I leveraged the internal CMS to build and structure help center pages tailored for both console and web users across a global audience—ensuring clarity, consistency, and support at scale.

My responsibilities extended beyond page assembly—preparing content for localization, managing secure assets, and ensuring everything met accessibility and Xbox design standards. I played a central role in coordinating production cycles through Azure DevOps, worked hands-on with image prep and layout decisions, and advised on QA workflows for multilingual, cross-platform support experiences.

Behind the Scenes

Beyond content setup, I was responsible for building and implementing forms used for user issue reporting and feedback submission across support pages. These forms needed to be fully responsive, WCAG-compliant, localization-friendly, and privacy-ready. I provided testing guidance to PMs, helped shape best practices around form structure, and verified implementation across device types and viewports.

This included cross-browser testing, accessibility audits, and ensuring consistent behavior for screen readers and keyboard navigation. I also worked closely with backend developers to support form functionality, surface edge cases, and validate successful data handoff and error states across environments.

Hellblade Support Form – User Issue Reporting

User issue reporting form

I also managed the image asset pipeline—capturing, editing, optimizing, and tagging screenshots for clarity, context, and localization readiness. I verified UI accuracy, ensured branding consistency, and structured filenames and alt text to support SEO and accessibility.

This work sat at the intersection of UX and production—balancing quality, standards, and the needs of a global audience across the Xbox support platform.

Tools & Technologies

Xbox CMS Azure DevOps Localization Tools Adobe Creative Suite Security Compliance Responsive Design Internal Xbox CMS Azure DevOps (ADO) Localization Pipeline Screenshot Capture QC Compliance

Results & Impact

1M+

Monthly active users

40+

Languages supported

35%

Reduction in support tickets

Key Achievements:

  • Launched support for both Hellblade: Senua's Sacrifice and Senua's Saga: Hellblade II simultaneously
  • Reduced average resolution time for support inquiries by 45% through improved content structure
  • Achieved 100% compliance with Xbox accessibility standards (WCAG 2.1 AA)
  • Streamlined content updates, reducing deployment time by 30% through CMS optimizations

Key Learnings

Global First Approach

Designing support content for a global audience requires more than translation—it demands cultural adaptation and context-aware solutions.

Accessibility as Foundation

Building accessibility into the content creation process from day one prevents costly revisions and ensures equal access for all users.

Iterative Improvement

Continuous feedback loops with support teams and users led to multiple content refinements, improving clarity and reducing support volume.

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