Senior Producer and Technical Strategist. Producer, Xbox Store, Microsoft, via Hanson Consulting Group.
I’m a content producer who builds the systems that produce content, at global scale. Across 18 years for Xbox, I went from hand-coding Xbox.com splash pages in 2008, to content readiness for the Xbox One global launch, to producing the weekly merchandising that ships to the Xbox Desktop and Mobile apps across 100+ locales today. That path took me from producing content to engineering how it gets produced: deep fluency in publishing pipelines, CMS platforms, and localization at scale, paired with the JavaScript and Node.js skills to automate what shouldn’t be manual and the AI workflow skills to scale what’s left.
18 yrsBuilding for Xbox
32M+Monthly users reached
10×Faster content publishing
ZeroDowntime across migrations
Seattle, WA
hello@ambientpixels.ai
linkedin.com/in/chad-martin-b038496
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§ 02 · EXPERIENCE
Nearly three decades, five chapters.
Producer, Xbox Store, Microsoft.
Hanson Consulting Group · July 2025 – Present · Seattle, WA (Remote)
Produce and publish weekly promotional content for the Xbox Desktop and Mobile apps, high-visibility storefront surfaces within Microsoft’s 500M+ player gaming ecosystem. Deliver localized, campaign-ready creative for major game launches, sales events, and seasonal beats across 100+ locales in every Xbox market worldwide.
Built an internal tooling suite that automates Xbox Store creative production and localization. Designed and shipped the Content Packager, a Node.js engine and zero-dependency web app that transforms weekly merchandising campaigns into upload-ready packages for two CMSs across five storefront surfaces and up to 122 locales, reshaping dozens of campaigns into hundreds of localized slots in seconds with a human sign-off gate on everything that ships. Rounded out the suite with a browser-based editor for authoring and previewing localized store tiles, plus a readiness and QC dashboard that flags mismatches before publishing.
Produce and animate developer tutorial videos for ID@Xbox, published on official Xbox channels, guiding studio partners through onboarding, tooling, and publishing workflows.
Own the storefront production calendar and the publishing platforms I ship to, and introduced new production processes that changed how the team plans and delivers.
Push the team’s adoption of AI by building working tools first, then letting the results make the case, an initiative-first approach leadership recognizes for pushing the boundaries of production.
Producer, Xbox, Microsoft.
Hanson Consulting Group · June 2014 – July 2025 · Kirkland, WA
Microsoft Impact Award recipient for leadership in CMS migration and support platform innovation.
Built and optimized Xbox support content across web, console, desktop, and mobile, reaching millions of players in 40+ languages. Led the end-to-end migration from Zendesk to Campsite CMS, delivering 100% content accuracy with zero downtime.
Led AI initiatives through the Copilot Playground, using prompt engineering to scale and automate localized content creation and review. Integrated AI tools and custom agents into daily workflows, and supported leadership in bringing AI-driven improvements to the Xbox Support ecosystem.
Shipped multiplatform help hubs for major studio titles, ensuring seamless global launches with consistent, localized support. Designed and published user flows for refunds and in-console game billboards. Produced animated videos to showcase team projects and strengthen internal training.
Built Power BI dashboards and tooling pipelines that improved content visibility, reporting, and performance insights. Facilitated cross-functional workshops on support strategy, tooling, and UX, and built a hands-on Figma onboarding toolkit that trained 12 teammates and cut onboarding time by 40 percent.
Xbox console & web producer, Xbox (Microsoft)
Denny Mountain Media · May 2010 – Jun 2014 · Redmond, WA
Maintained and published content for Xbox.com and Xbox console platforms using proprietary CMS tools. Delivered support materials: troubleshooters, product pages, and game-specific help, directly to the console UI.
Produced promotional Game Billboards: full-screen interactive panels spotlighting games, features, service updates. Contributed content to support.xbox.com, optimized assets, performed QA for global launches.
Collaborated across internal and international teams to ship high-visibility support and promotional content across multiple product lifecycles, including the Xbox One launch.
Web producer, Xbox (Microsoft)
Filter, A Merkle Company · Feb 2009 – Jun 2010 · Seattle, WA
Produced and published content for Xbox.com, one of Microsoft’s most-visited consumer sites, including splash pages, game hubs, global release campaigns. Built responsive, production-ready web pages from Photoshop mockups using hand-coded HTML and CSS.
Supported internal Microsoft teams by designing SharePoint sites and communication templates, delivering content and tools to over 25,000 employees worldwide. Managed high-visibility content for millions of monthly users while maintaining brand and technical standards.
Additional roles.
Microsoft, Muze, Loudeye, DiscoverMusic · 1998 – 2009 · Seattle, WA
Web Producer, Media Supervisor, Graphic Designer, Content Technician. Responsibilities spanned metadata tagging, CMS publishing, CD archive management, digital delivery, QA, and team training across media and tech companies.